Ad Exchange Program By Apple – Is It?
In their recent post,Business insider claims that it has got a news from a reliable source that Apple is going to launch an ad exchange program of their own.Though the news about Apple launching an ad exchange program is not confirmed the possibilities about this is very high as told by some leading players in the advertising industry.
If you check Apple’s action during the last year you will get an idea of Why this news can be be true.Last year Apple has hired Tod Teresi who worked at Media Solutions at Adobe,to run its iAd. Teresi is the best option Apple have if they are planning to begin an ad exchange program.Teresi has worked at Yahoo,where he ran his own third party ad network.
When Apple CEO,Tim Cooks was asked about this during an interview,this was what he told,”We got into mobile advertising because we want developers to make money…It wasn’t about Apple making money”.Though this words does not indicate that Apple will begin its own exchange program from this year,it certainly points out that once ads starts generating revenue for Apple it will definitely expand in that sector.
Anyway let’s wait and see what Apple is going to next?